Motorsports & Powersports

MAKING POWDER COAT A THING OF THE PAST

PROTECTING METAL ACROSS DIVERSE INDUSTRIES FOR OVER 40 YEARS, NOW PROVES ITS VALUE IN MOTORSPORTS & POWERSPORTS

For over 5 years, STEEL-IT Polyurethane coating has become the choice of leading motorsports / powersports builders and race teams who value the coating’s superior performance, protecting suspensions, chassis, and other metal parts that require a proven, durable shield against corrosion, high speed impact from rocks, and other objects that batter their vehicles while competing on some of the world’s most punishing race courses. Moreover, STEEL-IT’s weldability is a signature benefit that saves racing teams hours of repair time.

HOW STEEL-IT WORKS

STEEL-IT Brand Coatings achieve their superior level of performance by combining an abundance of custom-engineered 316L stainless steel micro-flakes with various resins, including polyurethane and epoxy. When sprayed, brushed, or rolled on, these flakes align horizontally to form a densely packed barrier of pure stainless steel. This stainless steel shield makes materials coated with STEEL-IT nearly impervious to corrosion and corrosive elements while providing a durable finish that resists scratching and flaking even under the most challenging conditions.

WHAT CUSTOMERS THINK

“Using STEEL-IT to coat the Baja 911 after media blasting gave me the ability to continually modify, fabricate and weld directly on the steel chassis without having to sand and grind off the STEEL-IT. This kept the chassis clean and protected month to month without having to constantly fight flash rusting on exposed metal. When it came time for final assembly, I sprayed the cagework and modified areas one last time. No need for powder coating or custom painting the interior or cagework. The STEEL-IT was then polished and buffed to a hardened shine on all the areas where I wanted a more finished look. I couldn’t be happier with the outcome.”

TJ Russell, Russell Built

CUSTOMER REVIEWS

"When you want to WIN, you have to have the best truck, mechanic
and parts. That’s why we use STEEL-IT coatings."

Geiser Bros

Design and Development

"We did the whole Honda with STEEL-IT. I had heard about STEEL-IT used in marine applications and wanted to try it. It has performed beyond our expectations; we really like the stuff."

Jason LaFortune

Racecar Builder

"Racing the Baja 1000 can take its toll on our race equipment. That’s why Team Honda chooses to coat and protect all bare steel parts with STEEL-IT."

Jeff Proctor

Team Honda Ridgeline

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