"Racing the Baja 1000 can take its toll on our race equipment. That’s why Team Honda chooses to coat and protect all bare steel parts with STEEL-IT: The chassis, front arms, rear arms, tie rods, four links, etc. Any part of the truck that may rust is coated with STEEL-IT. Put simply, STEEL-IT saves us money in labor to clean and scrub off the chassis after every race as well as saving us time to clean up and begin preparing for our next race. We wouldn’t race in Mexico without all bare steel parts coated with STEEL-IT. It is common for teams to powder coat their chassis, however powder coating can hide micro cracks at key points in the chassis, stress fractures may go undiscovered an cause a failure or serious injury.

Additionally, if we have to make a field repair, our team would have to remove the powder coating first. With STEEL-IT our team can make field repairs easily since we can see the cracks through the STEEL-IT coating and then weld directly over the coating. STEEL-IT also makes it easy to touch up and front arms and areas of the chassis that might get sandblasted or rock-chipped during a race. STEEL-IT ensures that we fulfill our Ultimate Fabrication, Inc. responsibility to properly represent American Honda."

“I’m in the process of restoring a 1985 Chevy square body. I applied the STEEL-IT Coating on a stronger axle that I swapped in place of the 10 bolt factory rear end and am amazed at how great the welds turned out (I’m a novice welder at best) without needing to put a grinder wheel to the area the brackets were mounted. STEEL-IT definitely has a new brand ambassador and customer for life!”

"In industrial refrigeration applications where our equipment faces temperature cycling ranging from 280°F down to -20°F we haven’t found a better coating system than STEEL-IT. Other oil-based paints last for maybe 6 months compared to STEEL-IT, which lasts at least 5 years before needing touch-up... The moisture breaks down other paints we’ve tried causing them to flake off. That just doesn’t happen with STEEL-IT. STEEL-IT adheres."

"We did the whole Honda with STEEL-IT. I had heard about STEEL-IT used in marine applications and wanted to try it. It has performed beyond our expectations; we really like the stuff. Because the stainless flakes are conductive, you can weld directly over it. Unlike powder coating, it is easy to see hairline fractures when they are small and repair them quickly. It’s easy to touch up areas after making repairs; it sprays on nicely with a medium thick coat that does not run like spray paint. After racing the Baja 500 and the Baja 1000, the parts we coated with STEEL-IT still looked like new. The Ridgeline was a ground up build, but we do all types of fabrication at LaFortune Race Cars. Many times, our customers have us build their vehicles in stages. STEEL-IT allows you to pick up right where you left off without having to grind paint or remove rust. We tig weld most of our work so it’s critical to have good surfaces to work with. When we weld over STEEL-IT, the welds are clean and strong."

"Just wanted to drop you a note on your STEEL-IT product. I received my free sample after it was advertised on an off-road motorsports program a few months ago. Just started using the sample on some small applications, I do vintage motocross bike restoration and have been since late 70's. I will have to say for the small amount I have tried this product has fantastic coverage and looks wonderful, very surprised. Thank you.”